Brand Design For Classic Flooring Oxford

Classic Flooring Oxford is a well-established flooring specialist who has been trading for many years but had not given much attention to the company’s brand identity. The logo looked dated and didn’t reflect the highly skilled service provided by the business.

Potential customers were not convinced by the online image presented to them, which meant the company was losing sales simply because they hadn’t invested in their branding enough.

As Pink Ted Creative had already been asked to create a new website for Classic Flooring Oxford, it was clear that a complete re-brand was needed to elevate the company’s profile and properly reflect the company’s values and quality of service.

The revised logo still uses the curl of a carpet roll, but it is now used as the ‘c’ and helps create the ‘f’ of ‘cfo’, all encased in a circle for the ‘0’.

The colour palette was built around classic, elegant colours currently chosen for home decoration. This not only gives the branding a ‘luxury’ edge but also works well with the room set photography available from the company’s supplier partners.

There are several variations of the logo for use on light or dark backgrounds.

If you’d like to chat about how Pink Ted Creative can elevate your brand get in touch today.